Conform or not to conform

Conform or not to conform

Conforming has its advantages for example if you are starting an online community, you have to understand the ecosystem and adapt to make it your own. You have to understand what works and what doesn't to create a framework and structure for your newly formed community. When you have a structure and framework you can slowly add what's different about you. Being different from the get go is not wise because you can get shunned and ignored, that's not good for creating a self-sustaining brand. Different doesn't necessarily mean good. You have to conform to a certain point because to conform entails to be emphatic and empathy makes you relateble and likeable. To conform is to understand and to be compassionate because you can mirror people's mannerisms, tastes and conducts.

A perfect example of conforming to be different is with the Apple 2. When it was released it was just like a lot of computers in a lot of ways. It could run on any operating system, it could be modified to the users tastes and had multiple USB ports. Steve Jobs later changed everything about the Apple 2 with later products to reflect what Apple stood for, to be different, to have a rebellious spirit and to have taste. Apple needed to stand out from the rest of the market and set the benchmark. He closed off everything so Apple could run on its own operating system and reduced the multiple USB ports to just two ports for the modem and printer. The decision to close off Apple was the difference maker and is the reason Apple is the most valuable company in the world. Apple of course is vertically integrated today owning and controlling everything from operating systems to distribution. But they had to conform first. Not conforming makes you different and can provide an edge to inspire innovation that can make you successful, however it's not always guaranteed. You need to be flexible enough to know how to fit in and then go out.

Warren Buffet is a perfect example of this. He lives far away from Wall Street to avoid the noise and clutter. He doesn't follow the news. He is sheltered in Omaha. However when it suits him and his business interests, he can be attuned in and make decisions everyone else can't see because of his different perspective. As opposed to news and loud untrustworthy bulletins, he has trusted sources from within Wall Street, that gives him the advantage. You conform to understand and then make your own way.