Good to Great
Good to Great: The Anatomy of Sustained Excellence Good to Great begins with a brutal premise: good is the enemy of great. Most companies do not fail. They settle. Comfort, competence, and incremental success create a sedative effect. Collins’ question is therefore not why companies collapse, but why so few ever transcend adequacy. The answer is unsettling: greatness is not achieved through brilliance, charisma, or radical change. It is achieved through unromantic consistency. Level 5 Leadership: Power Without Ego At the center of every good-to-great transformation stands a Level 5 Leader—a figure almost invisible by modern standards. These leaders are not celebrated visionaries. They avoid the spotlight, deflect praise, and absorb blame. Their defining traits are humility and iron will. This leadership model is psychologically radical. Power is exercised without exhibition. Ambition exists, but it is directed toward the institution, not the self. The leader’s ego is s...